COLOR GRADING, what is it and why do I need it?

Color grading changes the overall visual tone of an image and is used to manipulate the colors of a photograph to change its look and feel.

A cohesive look for your content

Adjusting small color details can make a big difference in creating a feed that appears balanced and well thought out.

Hire me now
Swipe right to see the before photos

Color is important. Maybe even more important than you think.

“People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings — positively or negatively — and therefore, to attitude towards certain products.” – Satyendra Singh

I can help you find the right color palette for your brand and translate it into a personal branding color strategy.

A cohesive look for your content

Adjusting small color details can make a big difference in creating a feed that appears balanced and well thought out.

Hire me now
Swipe right to see the before photos
Swipe right to see the before photos

OK, but why not just use a filter?

A filter only applies the same color toning over each photo. For better results, photos need to be hand-edited to apply decent color corrections. I give each and every photo personal attention to make sure all flaws are fixed and every detail fits the color palette.

For example: imagine your brand identity has a warm color pallet. Using a filter only would give the overall photo a more red-ish tint, but not affect the bright blue color of the paint (see below). Applied color grading selects all areas separately to give it the desired color that better fits the feed.

Raw before + filter (swipe left)
Color graded
Raw before + filter (swipe left)
Color graded

COLOR GRADING, who is it for?

While professional model shots and product images often get edited already, brands often want to mix in some user-generated or lifestyle shots.

This service is suitable for those brands or individuals that have enough content to post but do need a more consistent look throughout their on- and offline presence:

  • Social Media feeds
  • Website or blog content
  • Webshops
  • Books or pdf’s

First impressions do count – and they need to have a lasting effect on your customer.

Shoot your own photos, either with a photographer or by yourself with a phone. Then send them over to me to get them all matched up and ready to post.

Match your website imagery to achieve a consistent look.

HOW IT WORKS

1.

COLOR STYLE STRATEGY

First, we will discuss your preferences and the desired looks of your social feed, website- or book content. Based on this call and your current brand representations such as logo and website, you will receive a personal color style strategy.

If you and I agree on the color proposal and all the content is delivered, we can move on to the next step.

2.

UPLOAD YOUR FILES

We work with weekly, monthly, or yearly packages.

But since social media needs to be fast and up-to-date, the long-term packages are split up into multiple delivery days. Each Monday you can upload a new batch and download the color graded images from the week before so that you can always serve your audience with last week’s imagery.

3.

PHOTO RETOUCHING

Now the magic begins: color correction to fix photographic flaws such as white balance, contrast, exposure and adding or removing noise/blur.

Then color grading to adjust the overall and individual color tones to your personal style.

4.

CONTENT DELIVERY

Seven days after uploading you will receive a download link by email. Now you have a whole folder of color branded content waiting to be shared with the world.

Ready. Set. Start posting!

Color grading instagram by Zilla

Elevate your social media presence

No more time wasted on picking the right imagery. Color correction is the fast and easy way.

Some photos need a little help

By tweaking the colors and cleaning them up we make sure your brand visuals are in unity with each-other.

Color grading website by Zilla
Color grading instagram by Zilla

WHAT DOES IT COST?

Normally €233,-

133,-

7 photos
1 week of daily content


Normally €649,-

549,-

31 photos
1 month of daily content


Normally €3.922,-

3.522,-

365 photos
1 year of daily content

CONTENTCOLOR GRADING+ style strategy

  • Video call meeting to discuss the desired coloring style
  • Personal coloring style strategy
    (only with month and year package)
  • 7, 31 or 365 photos hand edited and re-colored
  • weekly delivery
  • 1 round of revisions per week
    (only with month and year package)

OR, do you have specific requirements?

Ask me for a tailored proposal.

WHAT DOES IT COST?

CONTENTCOLOR GRADING+ style strategy

  • Video call meeting to discuss the desired coloring style
  • Personal coloring style strategy
    (only with month and year package)
  • 7, 31 or 365 photos hand edited and re-colored
  • weekly delivery
  • 1 round of revisions per week
    (only with month and year package)

Normally €233,-

133,-

7 photos
1 week of daily content


Normally €649,-

549,-

31 photos
1 month of daily content


Normally €3.922,-

3.522,-

365 photos
1 year of daily content

OR, do you have specific requirements?

Ask me for a tailored proposal.

Align your feed to turn visitors into customers

Did you try everything to get your feed to the next level without success? Are you tired of spending so much time on shuffling your content to create the right balance?

It is time to color grade your feed and get selling.

Need more answers?

FREQUENTLY ASKED QUESTIONS

The retouch service is meant for professional photoshoot post-production in the Beauty and Fashion Industry. These are high-end campaigns that require more time and detailed attention.

Color grading is tailored to cost-effective touch-ups and consistent coloring throughout a series. Retouch includes more possibilities than this:

    • High-quality natural skin retouch
    • Background swaps
    • Reshaping bodies
    • Stack multiple focus photos
    • Remove unwanted distracting objects or persons
    • Replacing heads, bodies or face expressions

Not sure which of the two services your brand needs? Send me an email at info@byzilla.com and I will gladly talk things through with you.

Yes. But to avoid conflicts, it is advised to ask permission to your photographer.

I accept RAW, DNG, TIFF, and High-resolution JPG’s or HEIC. RAW is preferred since this gives the most options to achieve optimal results.

You can try by emailing info@byzilla.com. If I didn’t start on your photos yet, you are lucky.

I always strive to provide services of the highest quality. But it is, of course, possible that I inaccurately understood your description or missed your vision.

This is why there is 1 feedback round incorporated per week.

It is not obligated, but the more you clarify your wishes, the better the results. If you do not add any notes, modifications will be made according to my insights as a retouch professional.

Yes. If you leave a review or give permission to use your photos in the before/after examples on this website you get a 10% discount.